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Information Seekers are Buyers, Too
I’ve heard sellers of all kinds, from artists selling at craft fairs to owners of e-commerce websites, complain about visitors who look but don’t buy. They seem to consider these “looky-loos” a waste...
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Google to Penalize For Excessive Above-the-Fold Ads
Every marketer knows that anything “above the fold” will attract the most attention. That’s why many advertising-supported websites put lots of ads near the top of the page. Now these ads are...
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Guest Posting: How to Find and Seduce Your Editor
You know all the benefits that writing a guest post for a well-read blog in your niche can offer. You know you can write great content because you’re an expert in your field. But how do you get into...
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Using Semantics for Keyword Research
Semantics concerns the meaning of words – historically a weak area for search engines. Over the years we’ve seen vast improvement in Google’s ability to understand what searchers mean when they enter...
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Interview Questions for Your SEO
Hiring an SEO is a little like hiring any other contractor or employee; you need to make sure the candidate can deliver and will be a good fit for your company. In this field, though, it’s hard to...
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Learn to Speak Your Audience`s Language
Some companies notoriously use jargon everywhere – in their press releases, on their product pages, and even in their blog posts. Do I really need to spell out why writing in plain English (or Spanish...
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Be Genuine, Expert, Professional in Content Marketing
Google’s Panda and Penguin updates mean content marketing takes a front seat in online marketing campaigns. Truth be told, content marketing has always been important, but there are right ways and...
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Link Building For Introverts
Not everybody wants to get busy on social media sites or send out tons of e-mail begging for links. But just about everyone with a website would like to rank well and be found in Google – and it’s hard...
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SEO Review: Get Multiple Perspectives on Content
It’s commonly said that any piece of writing should be put aside for a while after it’s finished so the author can come back to it with fresh eyes. For the same reason, many writers show their work to...
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Improve Your Website Content With These Tips
Everyone who owns a business website hopes that visitors will come to it to make a purchase. In truth, visitors often pay a call on any particular website to check out their content. They may decide to...
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